Social Media Specialist

SUMMARY DESCRIPTION:
The Social Media Specialist is responsible for the daily management of all company social media platforms, i.e., Facebook, Twitter, Instagram, TikTok, YouTube, etc. and building brand loyalty by delivering interactive and organic content that encourages engagement

ESSENTIAL JOB FUNCTIONS/DUTIES: Essential duties and tasks that must be performed with or without reasonable accommodation.

• Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC.
• Manages WarHorse Gaming, LLC., and WarHorse Casino social pages and profiles.
• Builds and executes social media strategy through research, benchmarking, messaging, and audience identification.
• Writes, develops, and strategizes online content production and scheduling. Maintains knowledgeable of current social media trends and best practices.
• Generates, edits, publishes, and shares content that maximizes positive engagement daily.
• Assists with crisis management, bad reviews, and negative news communications by working closely with necessary departments and public relations.
• Moderates user-generated and messages appropriately, based on company and community policies.
• Creates and implements social media marketing plan and content calendar.
• Works with departments across the organization to identify, develop and execute opportunities for social media content and messaging.
• Creates, tracks, and analyzes analytic reports to gain insight on traffic, demographics and effectiveness.
• Develop and create monthly reporting to be shred with internal team members, to include analytics and competitor research.
• Assists in creating and scheduling digital assets and signage, as necessary.
• Leads and manages multiple projects simultaneously and setting priorities to ensure timely completion.
• Performs other tasks as assigned.

JOB SPECIFICATIONS:Education, experience, skills required, equipment used.
• Must be 21 years or older.
• Bachelor’s degree in marketing, communication, or related field; or equivalent experience preferred.
• Two (2) years’ experience leading social media programs by developing and implementing social strategies for a large gaming or hospitality company.
• Advanced knowledge and skill using business applications of social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, etc.)
• Proficient with Microsoft office Suite or related software; and social media metrics.
• Excellent organizational skills and attention to detail.
• Strong written communications and creative writing skills.
• Having experience with photography, whether using a smartphone or a traditional camera, is a plus.

CORE COMPETENCIES:

• Collaboration Skills
• Communication Proficiency
• Flexibility
• Problem Solving
• Ethical Conduct
• Stress Management/Composure

TRAVEL REQUIREMENTS: Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

WORK HOURS: Due to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.

CERTIFICATION REQUIREMENTS:
Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? No

Gaming License Required? Ability to secure and maintain NE Gaming License.

Other Certifications? N/A

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Ho-Chunk, Inc. is an equal opportunity employer. All applicants are considered without regard to age, sex, race, national origin, religion, marital status, or physical disability. However, preference may be extended to persons of Native American descent in accordance with applicable laws.

PHYSICAL REQUIREMENTS ASSESSMENT
Rating Scale
0 – Not Applicable to This Position
1 – Normal: Conditions Similar to Everyday Life
2 – Above Average: Beyond Normal Levels
3 – Extreme: Extraordinary Levels

Critical Job Elements: For the questions that follow, use the rating scale above to describe the job.

WORK ENVIRONMENT:
2 Accessibility of all worksites required for the position
1 Exposure to weather and temperature extremes
1 Exposure to darkness
1 Exposure to cramped spaces
1 Exposure to loud noises
1 Exposure to chemicals and fumes
1 Exposure to dust
1 Exposure to heights
1 Exposure to work safety hazards
2 Exposure to secondhand smoke
1 Amount of overtime/extended work hours required

PHYSICAL EFFORT:
1 Physical mobility: movement from place to place on the job, considering distance and speed
1 Physical agility: ability to maneuver body while in place
1 Ability to lift up to 20 lbs
2 Physical strength to handle routine office materials and tools
1 Dexterity of hands and fingers
1 Dexterity of feet
1 Physical balance: ability to maintain balance and physical control
1 Coordination: including eye/hand, hand/foot, etc.
1 Endurance: prolonged physical activity with limited opportunity to rest

MENTAL EFFORT:
2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks
2 Memory, considering the amount and type of information
2 Complexity of decision making
2 Time pressure of decision making
2 Analytical thinking
2 Conceptual thinking
2 Ability to compute math calculations

COMMUNICATION:
2 Fluency in English
0 Fluency in another language
2 Verbal communication
2 Written communication
2 Non-verbal communication

SENSORY ABILITIES:
1 Ability to see
1 Ability to distinguish colors
1 Ability to hear
1 Ability to smell
1 Ability to taste
1 Sense of touch